Your perfect cup made simple


This ad is all about information. It sending the message that with this machine your coffee making experience will be the simplest thing ever. Your perfect cup of coffee will be ready in under a minute! People are extremely busy and cannot afford to lose time making coffee. By gaining those extra minutes they can afford to take a break and contemplate into the infinite beyond

The ad also reinforces the notion of personalization. In the coffee world, one of the personalization is manifested is by the ability to choose from “endless” options. This particular brand offers “over 200 varieties of coffee, teas and hot cocoa from 13 leading brands”.

The slogan “Keurig is the new way coffee gets made” is the perfect example of the relationship between ways of consuming coffee and technology.


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